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The Renaissance of Cowboy Style
Cowboy fever has descended upon us, and while she might not have started it, Beyoncé has brought the trend to boiling point.
From her vintage Versace to custom Louis Vuitton Western award show looks, Beyoncé's sent fans into a frenzy with her new album, ‘Cowboy Carter’.
The evidence speaks volumes - According to Vogue Business, Google searches for women’s cowboy boots have surged by 176% since the album's release. It's a clear testament to what most of us already suspected about the influence of celebrities in driving fashion trends.
Western fashion isn't merely a trend that passes by like tumbleweed; it perennially holds sway in the world of style as an American classic, especially the cowboy boot.
It transcends mere costume choices as a recurring theme in street style and fashionistas' everyday wear. Why else would Luxury brands push the look? After all, it seems highly impractical for people to spend hundreds of pounds on high-end cowboy boots just to wear them once a year.
In the realm of high fashion, Western influences have been gradually gaining momentum since last summer. From the Barbie movie costumes to Taylor Swift's Eras Tour, various cultural references have contributed to building the hype.
Ferragamo's pre-fall 2023 collection offered a refined take on Western and Americana fashion, sampling classic components like chequered flannels and denim on denim, reimagined for the modern wardrobe.
Brands embraced denim in the SS24 shows, with several of the women’s runways unveiling heeled cowboy boots defined by minimal decoration and sleek ankle designs.
The trend gained further momentum with the AW24 shows, as seen in Moschino's wide-brimmed hats and even more love for denim. Prada even introduced denim ties into the mix.
At Louis Vuitton's AW24 show in January, the cowboy re-emergence became undeniable, with Pharrell Williams putting on a fully Western-themed spectacle, exploring the narrative through the lens of Native American cowboys.
Alongside fringed long coats, embroidered shirts, brushed suede, and chaps, accessories made in collaboration with artists from the Dakota and Lakota tribes were showcased. Earth tones dominated the show, with Williams cleverly reproducing his so-called ‘Minecraft’ pattern in white and brown to create an abstract version of cow print.
Now is the perfect time to recreate your own cowboy look.
Seek inspiration from cinema, check out vintage shops, and revisit classics like Sergio Leone's spaghetti westerns or modern hits like The Ballad of Buster Scruggs for rugged yet iconic wardrobe choices. Django Unchained is also worth watching for the style evolution of Jamie Foxx’s bad-ass character.
An authentic Wild West outfit might be stylish now, but back then, it was primarily about practicality.
Horsemen wore duster jackets, paired with cotton jeans and chaps for protection during rides through brushy terrain, completing the look with a shirt, vest, and waistcoat. Accessories included iconic hats, leather belts with statement buckles, and silk handkerchiefs.
Our Picks
If you’re thinking of venturing into the Midwestern aesthetic but still want to maintain a modern touch, here are the essential pieces to consider. We’ve added our picks from the Threadspy collection:
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Bootcut trousers are a must-have item and jeans are the obvious choice, but you can also go more formal with a suit trouser version.
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For a more traditional take, get a crisp cotton shirt with lace detailing. For a more romantic feel, go for a slinky satin shirt.
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Layer a tailored blazer on top for a suave evening look. Try one in linen, cotton, or a lighter wool to easily transition into summer, then autumn.
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No look would be complete without a pair of cowboy boots. You can go as extra as you like with colour and decoration or pick Chelsea boots with a slight heel for a more subtle take. Beyoncé’s personal favourite? That would be Lucchese boots.
For those fully committed to the trend, a full denim outfit is the way to go, but jackets are also available in suede, distressed leather, or smoother finishes.
While the cowboy hat adds a definitive touch, it can seem a bit like you’re wearing a costume, so it's up to you if you prefer a subtler nod to Western-inspired fashion.
In conclusion, cowboy-inspired fashion continues to captivate with its timeless appeal and modern reinterpretations, offering endless possibilities for stylish expression.
Whether embracing the trend in full regalia or incorporating subtle accents, everyone has an inner cowboy just waiting to come out and ride.
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