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Stoney or Phoney? How to Spot Fake Stone Island

Wed 17 Jan 24

With great popularity comes an unfortunate by-product: an abundance of counterfeits masquerading as the real deal. Stone Island, celebrated for its innovative designs and top-notch craftsmanship, is highly sought after on resale sites, and unavoidably there are many dupes flooding the market.

I guess imitation is the best form of flattery... but imagine spending your hard-earned bucks on expensive clothing, just to find out it isn’t even the real deal!

On that note, I’m sorry to say, but if you find a bargain that seems too good to be true, then it probably is. It’s an expensive brand, so be ready to spend regardless.

Beyond that, having a keen eye for Stone Island products is a big leg up for sorting the real from the fake, especially since counterfeiters are getting more sophisticated with their methods. But fear not; we've compiled a list of tell-tale signs to help you navigate these treacherous waters.

Certilogo® Technology: Stone Island’s Guarantee

Obviously, the most straightforward and risk-free option is to shop directly from the official Stone Island website, perhaps waiting for the sales period (however, you can find lighter jackets, hoodies, sweats, and T-shirts at great quality for much cheaper elsewhere).

The company has also responded to the counterfeiting crisis by implementing a robust garment authentication service that uses Certilogo® technology. All items since the Spring Summer 2014 collection are equipped with this measure on their security labels.

All you have to do is find the label inside the garment and insert the unique 12-digit Certilogo code or scan the QR code with a mobile phone. In a matter of minutes, you’ll get a reply of either “Authentic,” “Fake,” or “Anomalies.”

Newly made fakes sometimes have a code that is copied for multiple items- it might read as real the first few times, but the system will catch on and reject it. You would have to be quite unlucky to get one of these, but it’s still smart to look for additional signs just in case.

Stone Island Jackets Without Certilogo

Certain product families, such as footwear and some accessory types, may lack Certilogo codes. For these items and products predating SS14, Stone Island can help you out directly.

You can find information on the website, but basically just send details and photos of items in question to, and you will be assisted with the authenticity verification.

Needless to say, if your product is post-SS14 and doesn’t have a Certilogo, don’t trust it, even if the retailers cut it off (why cut it off if you have nothing to hide, right?)! If you are buying from resale sites like Vinted or Depop, make sure you ask for a picture of the security label.

The Art. Number

You can also look at the article number on the label for clues but avoid using it as a main source; it might not always provide conclusive results.

First off, if the art. number begins with “60,” there should be a Certilogo anyway, and then you know what to do. Each specific Stone Island model has an article number, but contrary to popular belief, it doesn’t guarantee legitimacy, because counterfeiters can replicate art. numbers.

However, if you don’t have anything else to go on, remember that a majority of fakes will feature an art number ending with 222.

The Badge

Ah, the famous compass badge… let’s be honest, no one wants a Stone Island jumper or coat that’s missing a badge anyway. That’s the part you want to show off!

As the main event, the patch has to be good. When assessing badges, start by scrutinizing the logo's colour. Authentic patches exhibit pale colours with a saturated effect.

I know it can be tricky to discern colours properly if you are looking at pictures, so there’s more. The buttons securing the Stone Island logo patch showcase a more pronounced engraving on genuine items.

Legitimate Stone Island badges, select few vintage pieces, feature a single drop stitch from the button eyelid down to the border. Vintage Stone Island badges will have a distinctive green edge.

Generally, if it looks like an arts and crafts project, scratch it. A clear red flag: any Stone Island item adorned with two badges is not a special edition, it’s counterfeit.

Country of Origin

Until the 2000s, all Stone Island products were manufactured in Italy; however, this is no longer the case. Examine the country of origin, typically Italy, Romania, or, in some cases, Tunisia or Turkey. Fakes often lack any country-of-origin indication.


A quick and easy check involves examining the buttons. Post-1986, all sleeve buttons on Stone Island jackets should feature a cross in the centre, distinguishing them from older fakes with four holes. Counterfeiters may miss a small indent on the back of legit buttons, a detail that can be crucial in distinguishing authentic items.

In conclusion, while counterfeiters may be advancing their techniques, armed with these insights, you can stay one step ahead of them, ensuring that your prized pieces are genuine reflections of the brand's excellence. Cause if you’re going to cash out, you want every penny to count. If in doubt, use trusted buying destinations like the official Stone Island website or verified retailers, like the ones we partner with at Threadspy.



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