outfit inspiration
Jeans Revolution: How to Style 2024's Hottest Denim Trends
From cowboy workwear to global fashion staple, denim is cherished for its low maintenance, versatility, and timeless appeal.
While we all love a classic pair of jeans, designers constantly push the boundaries of what this material can achieve.
Denim was hard to miss on the Spring/Summer and Autumn/Winter '24 runways, with brands integrating the material across all style codes, whether appreciating the classics or expanding our denim horizons.
Let's explore the top denim trends this season and show you how to create your own outfits with inspiration from the runways.
Suited Up
Once associated mainly with casual wear, denim suits have proven that the material is also suitable for formal occasions. They still give off a more laid-back effect than traditional suits, but offer a more edgy, contemporary take on sartorial ensembles.
This fresh perspective on formal attire was adopted by Feng Chen Wang and Prada, whose denim applications extended even to neckties at their Autumn/Winter shows.
Brands like Paul Smith took an alternative approach to new formal by pairing denim jackets with smart trousers or jeans with a shirt and tie, while Junya Watanabe blurred the lines between casual and formal by layering long denim skirts over classic suits.
Outfit Suggestion:
Pair an oversized blazer and shirt with high-waisted denim trousers. Add loafers, or sneakers for a relaxed yet stylish ensemble. A statement belt and well-chosen accessories can further accentuate the look.
Double Denim
Also known as the Canadian tuxedo, double denim made a significant comeback on runways. Rhude, Hed Mayner and Prada were among the many brands presenting coordinated denim looks for FW24, proving that when done correctly, double denim makes a strong yet subtle statement.
Outfit Suggestion:
Pair a denim jacket with jeans in either an identical wash and color or totally contrasting hues. Avoid colors that are similar but not quite the same to prevent a poorly executed look.
Washes and Embellishments
Designers forwent the distressed denim look, preferring to recreate the worn-out effect through vintage fading and raw edges instead. Off-White and Acne Studios, for example, experimented with various acid wash effects to create an aged appeal, while Isabel Marant and Kidsuper Studios featured pink and purple-toned acid washes in their collections.
Denim’s sturdiness opens many possibilities for designers to play around with, serving as a canvas for artistic expression, whether through patchwork, embroidery, or other embellishments. Loewe and MSGM, for instance, added some sparkle to elevate everyday denim into standout evening attire.
Outfit Suggestion:
Get a ready-made pair or customize your denim with illustrations, embroidery, and anything else you like—the possibilities are endless! Safety pins are an easy fix for a personalized touch. Pair your modified jeans with a simple tank top and combat boots for a rock-inspired outfit, or layer with a soft, oversized sweater. Either way, let the denim be the focal point.
Summer Ready Denim
Denim is easily adaptable to the seasons. Kenzo translated this through baggy skater shorts, while Givenchy made cuts higher up to transform denim for summer. Namesake showed how to style a relaxed three-quarter length pair with socks and trainers for a streetwear-inspired, effortlessly cool look.
Outfit Suggestion:
Transition into summer with denim skater shorts or follow Jacob Elordi’s lead from the the Valentino SS24 show and go even shorter for a bold summer look. With the extra hot temperatures we can expect this year, we won’t judge you for getting your legs out!
Original Western
Cowboy-inspired styles are back, incorporating elements like fringe, embroidery, and typical western silhouettes. Louis Vuitton, Rhude, and Tom Ford showcased these influences, while Celine Homme embraced a more boho-chic version of the aesthetic, merging casual and Western styles.
But let’s not forget the appeal of a straight-cut blue jean. Beyoncé's song "Levi’s Jeans" reaffirmed the timeless charm of this classic, particularly the straight-cut 501s, which have been enjoying higher sales rates after the release, continuing their streak as the ultimate wardrobe staple.
Outfit Suggestion:
Wear a patterned shirt or simple tank top with high-waisted bootcut jeans and ankle boots. Opt for blue-toned denim- while black and white denim have been popular before, this year it's all about indigo.
Staple Pieces Remade in Denim
Dries Van Noten reimagined classic trench coats in denim, while Valentino introduced the denim hoodie in its smart shirts and ties ensembles. This trend highlights denim's ability to be reinvented over and over, bringing new versions of staple pieces.
Outfit Suggestion:
A denim trench coat over a monochromatic outfit can serve as a statement piece. Pair it with straight-leg trousers and a fitted top for a sleek look.
Golden Ratios
This trend involves pairing shorter denim tops or jackets with longer bottoms, creating a balanced and flattering silhouette. Loewe and Gucci both embraced high-waisted styles with elongated hems, introducing a slight puddling effect at the bottom for added softness.
Outfit Suggestion:
Find long jeans that fit you perfectly and pair them with a cropped t-shirt or jacket to elongate your silhouette and create a confident, casual look.
Denim trends in 2024 revisit its casual roots and take on contemporary twists, showing that this versatile fabric still has so much to give. Designers continue to innovate with denim, proving that it can adapt to any style and season, ensuring its place in fashion for years to come.
We’ve still got way more of 2024 to get through, so embrace these trends to update your wardrobe and make it your most stylish year yet.
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